Pierfranco Argentiero
To observe and study reality in order
to learn how to perceive it: that’s the
photographer’s job. By seeking the essence
of a subject through framing, I sometimes
find myself unprepared. This is the wonder
of photography that requires reflection and
knowledge.
I have been a professional photographer
since 1985 and I deal with image production
for industry and business. My activity is
aimed at various production areas and
boasts collaborations with communication
agencies and important companies in the
industrial panorama, especially textiles.
During this long period, personal
explorations have given rise to ideas that
I have carefully preserved, projects that
have never materialised due to the strong
commitment that the profession requires.
In recent years, I have felt a strong desire
to develop these ideas by spending the
necessary time on them
