Pierfranco Argentiero
To observe and study reality in order to learn how to perceive it: that’s the photographer’s job. By seeking the essence of a subject through framing, I sometimes find myself unprepared. This is the wonder of photography that requires reflection and knowledge. I have been a professional photographer since 1985 and I deal with image production for industry and business. My activity is aimed at various production areas and boasts collaborations with communication agencies and important companies in the industrial panorama, especially textiles. During this long period, personal explorations have given rise to ideas that I have carefully preserved, projects that have never materialised due to the strong commitment that the profession requires. In recent years, I have felt a strong desire to develop these ideas by spending the necessary time on them.